I’ve started a lot of businesses, but there was that hit big and I was able to sell for life-changing money.

It’s called Williams Entertainment, a simple escape room business that grew to 7 locations in three states.

After only 6 years, I sold Williams Entertainment for $26 million.

I made more on the day of the sale than I did in all of the prior 6 years running the business COMBINED.

That business worked out well. However, like most entrepreneurs, just two years prior to selling, I felt stuck and that I didn’t know what I wanted out of the business, or if I even wanted to keep going.

In fact, a few years before exiting, I had my business valued and despite making over $1 million per year, the valuation came back at exactly $0. 

I was devastated. But it gave me the fuel I needed to figure out how to build a business that buyers would fight over. 

Before I started the business, I was a mergers and acquisitions lawyer, helping the biggest businesses sell for billions.

So, to improve my chances of success, I went talked to every client that had ever sold their company for a ton of money.

As I talked to them, a pattern emerged, and I created a systematic approach that allowed me to know the EXACT thing I needed to solve in my business to increase my EXIT value.

And it changed everything.

First, I quit trying to build my company into a bigger BUSINESS, and started building it into a BETTER ASSET.

I got clear on my 3 year goal (to make $20 million by the age of 30), identified my growth plan, business model and the team I needed to build for the best exit opportunity.

Over the years I’ve refined the process.

I've now invested millions of my own money into businesses that have followed the ExitOS. 

And every business that I invest in now, goes through Exit OS so we have crystal clarity on what we are building to and why. And tons of other people have used it to go from a company worth $0 to 8 and 9 figure exits.

I never wanted to do a course on this stuff because I think most courses are lame.

But, a few folks ask me to do it, and so, well, here it is.

The Exit Operating System is where I show you my systematic way for turning a business into an ASSET that can sell for at least 10x.

The goal?

Increase the odds exiting your business for life changing money.

The backbone of EXIT OS is to understand the difference between assets that all investors want to buy and your current business. Then we go to work on closing those gaps. 

So, whether you’re a founder thinking about moving to a new venture but wanting to keep your current business in your portfolio. Or thinking of launching a new product within your company. Or you’re ready to cash out in the next few months and want to maximize your value…

If you want to increase your chances that your asset is worth the most possible (whether you want to sell or not)... then try Exit OS.


Talk soon,