Picture this: You’re making good money—over $1M a year—but feeling stuck in your business. That was me in 2018, running Williams Entertainment, an escape room and trampoline park company I’d grown to 5 locations.

When I started exploring a sale, I got the gut punch. After reviewing the business, a strategic acquirer I’d reached out to called with the verdict: my business was worth $0. “Unsellable” was their exact word. Just like that, years of hard work seemed worthless.

But here’s where my story might help yours: Before becoming an entrepreneur, I was a Mergers and Acquisitions lawyer, helping billion-dollar companies sell for maximum value. I thought maybe I could use this experience to transform my “unsellable” business.

After interviewing several friends and past clients who had sold their businesses for 8- and 9-figure exits a pattern emerged. I had been focused on building a profitable business instead of a valuable asset. While most entrepreneurs obsess over daily operations, minimizing taxes, and running lean teams, the real value drivers were hiding in plain sight.

I changed my approach — implementing what would later become the GOLD framework—to unlock my business’s true worth. Four years later, I sold that same “unsellable” business sold for $26 million. I made more on the day the deal closed than I had in the previous six years running the business COMBINED.

​Today, I’ve refined this system through millions in investments and dozens of successful exits. ExitOS is exactly what I wish I’d had when I was in your shoes—running a profitable business but feeling stuck and unsure about the future.